Etro

As part of its retail image renewal, Etro entrusted Detail Lab with the design of its new store concept. Our studio managed every phase of the project—from the initial concept design to the production of executive drawings—ensuring a seamless translation of the the brand’s vision into a consistent, high-quality retail environment.

The result is a sophisticated, tactile, and immersive environment, where every element—from the carefully selected surface materials, to strategic lighting and curated furnishings—contributes to an experience that is refined, elegant, and true. Meticulous attention to detail proved essential in achieving the client’s desired atmosphere and design integrity.